Case study

Framer web design CTART Round Tables

CTART: An exclusive platform for C-suite leaders

An exclusive Framer website for CTART, the C-Suite TransAtlantic Round Tables platform of Michael Illert Executive Recruitment. With event pages, registration and a premium design.

Updated:

Client: CTART · Year: 2024

  • Framer
Framer web design CTART Round Tables

CTART: An exclusive platform for C-suite leaders

CTART.live is the digital platform of CTART — C-Suite TransAtlantic Round Tables. This initiative from Michael Illert Executive Recruitment brings top executives from both sides of the Atlantic together for exclusive roundtables and private dinings. For this client we designed and built a complete Framer website that radiates the exclusivity and calibre of the network immediately.

The site serves as the central point for event registration, brand positioning and attracting new C-suite participants. Design, content structure and interactive elements are fully tuned to an audience accustomed to the highest level.

1. An exclusive network needs a website that reflects that level

CTART focuses on CEOs, managing directors and other C-level executives who take part in intimate, invitation-only sessions in cities such as New York, London, Paris, Amsterdam and Frankfurt. The website needed to convey that sense of exclusivity and intellectual depth immediately.

Client goals: A premium, clear website that explains the CTART concept, presents upcoming events and encourages visitors to register or get in touch.

User insight: The audience consists of busy executives who want to understand within seconds what CTART is, what the next events are and how they can take part. No unnecessary steps, no distraction.

2. A Framer website built for impact

Based on the premium brand profile, we designed a fully custom Framer website with a dark colour palette, large typography and spacious sections that let the content breathe.

Visual storytelling: The homepage tells the CTART story in clear steps: from the brand promise (“Disagree To Disrupt”) and concept explanation, via the two formats (Focus Forum and Private Dining), to the core values and an overview of upcoming events.

Event pages with CMS: A dynamic CMS in Framer for adding and managing events easily. Each event page shows date, location, description and a registration link. Featured events are automatically highlighted on the homepage.

Animations and interaction: Subtle hover effects, scroll animations and a hero slider that give the site a dynamic, premium feel. Everything optimised for performance without sacrificing visual impact.

Responsiveness: Fully responsive design with dedicated optimisations for desktop, tablet and mobile. Navigation, hero sections and event cards scale seamlessly on every device.

3. Conversion points focused on registration

The website is fully set up to guide visitors towards two actions: registering for an event or getting in touch.

Calls-to-action: Clear CTAs on every page towards the event page and contact form. The “Join Our Network” and “Get in touch” buttons are consistently present without feeling pushy.

Core values and social proof: A section with three core values (Candid Dialogue, Creative Disruption, Collaborative Growth) that communicate CTART’s character immediately. Combined with a description of the two formats and the connection to Michael Illert Executive Recruitment as initiator.

Multilingual readiness: A language selector in the footer, prepared for future expansion to multiple languages for the international audience.

4. From concept to premium online presence

The website went live as CTART’s central digital calling card — ready to promote events and attract new participants in one of the most exclusive niches: C-suite networking.

Tech stack:

  • Platform: Framer

  • Design: Fully custom design

  • CMS: Framer CMS for events (upcoming and past events)

  • Hosting: Framer hosting

Extra features:

  • Imprint pages (GDPR-compliant)

  • Direct link to Michael Illert Executive Recruitment

  • A footer with quick links to all core pages

Result

CTART.live is not a standard event website, but a purpose-built platform that presents an exclusive C-suite network at the highest level online. The site communicates authority, loads quickly and guides visitors straight to the right action. Exactly what you expect from a brand built around bringing the most influential leaders together on both sides of the Atlantic.

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