SEO & redesign Expat Mortgage Platform

Expat Mortgage Platform: Redesign and SEO that deliver measurable results

Expatmortgageplatform.nl is the website of Expat Mortgage Platform, an independent mortgage advisory firm specialised in mortgages for expats in the Netherlands. Led by Melissa and her team, the company helps hundreds of international professionals buy a home in the Netherlands each year and won the Romeo Award 2025 as best mortgage adviser for first-time buyers. For this client we delivered a complete redesign, audited and rewrote all blog content, implemented technical SEO and now drive ongoing SEO growth.

The results speak for themselves: from 2 clicks and 840 impressions per day with an average position of 18.6 to 20+ clicks per day, nearly 4,000 impressions and an average position of 6.4.

1. An award-winning firm deserves a website that performs just as hard

Expat Mortgage Platform serves a specific audience: expats who want to buy a home in the Netherlands and face unique challenges such as language barriers, temporary contracts and foreign income. The existing website had a strong brand and excellent reviews (329+ Google reviews, “Excellent” rating), but the design was outdated, the blog content was unstructured and technical SEO left opportunities on the table.

Client goals: A professional, conversion-focused website that wins the audience’s trust immediately, presents the service clearly and is organically findable on search terms around expat mortgages in the Netherlands.

User insight: The audience consists of international professionals who speak English and are researching a home purchase. They look for answers to questions such as “Can I get a mortgage with a temporary contract?”, “How much can I borrow?” and “What are the costs?”. Trust, clarity and speed are essential.

2. A complete redesign focused on conversion and trust

We renewed the full website design while retaining the brand identity and warm, golden colour palette.

New homepage: A restructured homepage that tells the story in logical steps: from the hero with award badge (“Voted Best Mortgage Agency for Starters 2025”) and a direct CTA to the mortgage calculator, via the USPs (language barrier, temporary contracts, market speed), the 4-step process and FAQ section, through to Melissa’s personal introduction.

Trust signals: A scrolling lender logo bar (30+ Dutch and international lenders), Trustindex Google Reviews (329+ reviews, “Excellent” rating), customer stories and the Romeo Award 2025 badge. Everything aimed at removing doubt for the audience.

Extensive page structure: Dedicated pages for every part of the mortgage process: buying a house, obtaining a Dutch mortgage, various Dutch mortgages, renting or buying, costs, mortgage calculator. Plus about pages for the team (“Our Golden Team”), clients, partners, downloads, FAQ and reviews.

Mortgage calculator: An interactive mortgage calculator that gives visitors an immediate indication of their borrowing options. The calculator is prominent on the homepage and in the navigation.

Responsiveness: Fully responsive design, optimised for mobile. Essential given that many expats search for mortgage information on their phone.

3. Content optimisation and technical SEO

Alongside the redesign we ran a full content audit and technical SEO optimisation.

Blog audit: All existing blogs were reviewed for quality and relevance, then partly removed and partly fully rewritten. Remaining content was optimised for search intent, structure and internal linking.

Technical SEO: Full technical optimisation: site structure, meta titles and descriptions, heading hierarchy, internal linking, schema markup, load speed and crawlability. This laid the foundation for the organic growth now visible.

Ongoing SEO: We run an ongoing SEO strategy with monthly optimisations, new content creation and monitoring of rankings and traffic. Growth is consistent and measurable.

4. Measurable results: from invisible to top 10

The combined impact of redesign, content optimisation and technical SEO transformed organic visibility.

Starting point: 2 clicks per day. 840 impressions per day. Average position: 18.6.

Current situation: 20+ clicks per day. Nearly 4,000 impressions per day. Average position: 6.4.

Tech stack:

• Platform: WordPress

• Theme: Custom redesign

• Reviews: Trustindex (Google Reviews)

• Hosting: Externally managed

Extra features:

• Interactive mortgage calculator

• Trustindex Google Reviews widget (329+ reviews)

• Scrolling lender logo bar (30+ lenders)

• 4-step process visualisation

• Extensive FAQ section

• Team page (“Our Golden Team”)

• Instagram feed integration

• WhatsApp integration

• Vimeo video integration

• Downloads page

• Partner page

• Careers page

• A news section

Result

Expatmortgageplatform.nl is not only a redesign, but a complete transformation of online presence. The website combines professional, conversion-focused design with a solid SEO foundation that grows every month. From 2 clicks to 20+ per day, from position 18.6 to 6.4. Exactly what you expect when design, content and technical SEO are deployed together for a firm that is already the best at what it does.