Framer web design Passion for Payroll

Passion For Payroll: The online platform of a global payroll leader

Passionforpayroll.com is the central platform of Passion For Payroll, founded by award-winning global payroll expert Max van der Klis-Busink (MCIPP, RPP). Max is a keynote speaker, bestselling author and consultant who has transformed payroll operations for more than 25 Fortune 100 companies worldwide. For this client we designed and built a complete Framer website that presents his expertise, services and personal brand at the highest level.

The site brings multiple propositions together under one roof: consultancy, live events, books and keynotes. Design and content structure are fully tuned to an international audience of payroll professionals, HR leaders and finance directors.

1. A personal brand that unites multiple propositions

Max van der Klis-Busink is not only a consultant, but also a speaker, author and educator. The website needed to summarise all these roles in one coherent platform that strengthens his personal brand and guides visitors to the right service.

Client goals: A professional, energetic website that positions Max as the go-to resource in global payroll — with clear entry points to consultancy, LIVE! events, books and keynotes, and the ability to book a meeting everywhere.

User insight: The audience includes global payroll managers, HR directors and finance leaders at international companies. They want to quickly understand what Max offers, see his track record and schedule a conversation. Payroll professionals also visit for education and event registration.

2. A Framer website built around a strong personal brand

Based on the Passion For Payroll brand profile, we designed a fully custom Framer website with a warm, energetic colour palette (dark backgrounds with gold and green accents) and a visually rich page structure.

Hero with personality: The homepage opens with a strong hero that puts Max front and centre, including three USP badges (Strategies that matter, Education that elevates, Keynotes that inspire) and a prominent CTA to the booking page.

Service pages: Dedicated pages for each core activity: Consultancy (global payroll transformation, strategy and governance), LIVE! (exclusive learning and networking events in cities worldwide), and Keynotes (via The Payroll Comedian, Max’s speaker alter ego). Each page has its own visual style, description and call-to-action.

Books section: A dedicated section for Max’s two books: “The Global Payroll Manager’s Playbook” and “The Resilient Professional”. Including descriptions, visual presentation with covers and direct links to the book pages.

Responsiveness: Fully responsive design with three breakpoints. The hero, service cards, books section and testimonials scale seamlessly on every device.

3. Conversion points focused on booking and engagement

The website is fully set up to guide visitors towards one primary action: booking a meeting with Max.

Booking integration: A “Book a meeting” page promoted on every page via prominent CTA buttons. The booking link appears in the navigation, hero, service pages and footer.

Testimonials: A testimonial section with quotes from respected professionals in the payroll industry, including name, role and company. This builds credibility with the target audience immediately.

Brand bar: A scrolling logo carousel with well-known brands Max has worked with, visually confirming his Fortune 100 track record.

FAQ section: An expandable FAQ that answers common questions and removes barriers to contact.

Social media integration: Direct links to Max’s LinkedIn profile and YouTube channel — the two most important channels for his thought leadership.

4. From personal brand to international platform

The website went live as the central digital platform of Passion For Payroll — ready to receive consultancy enquiries, promote events and sell books to a worldwide audience.

Tech stack:

• Platform: Framer

• Design: Fully custom design

• CMS: Framer CMS for events and book pages

• Booking: External meeting booking integration

• Hosting: Framer hosting

Extra features:

• Contact page with phone, email and location

• FAQ section

• Brand bar with Fortune 100 logos

• An extensive footer with all navigation links and contact details

Result

Passionforpayroll.com is not a standard consultancy website, but a purpose-built platform that brings a world-class personal brand online. The site combines authority with energy, loads quickly and guides visitors straight to the right service or a meeting with Max. Exactly what you expect from someone who puts payroll on the map with passion, humour and deep expertise.