Web design & WordPress development

GenG Greentech: The complete online hub for professional green machines

Genggreentech.nl is the website of G&G Green Tech, an importer and dealer of professional machines for the green sector with more than 15 years of experience, based in Wamel. The company is exclusive importer of brands such as GreenMech (wood chippers), Dragon Equipment (crushers, mist sprayers, lifters, mini dumpers) and Hörger (artificial turf and athletics track cleaners), and also offers hire, service and a growing partner network in the Netherlands and Belgium. For this client we built a complete WordPress website that brings all facets of the business together.

The site serves as the central digital platform for both business and private customers. Owner Gert de Bruijn and co-owner Gisela de Bruijn run the company from their showroom and workshop on Liesbroekstraat 3 in Wamel, with a focus on quality, speed and personal service.

1. An importer with multiple propositions needs a versatile platform

GenG Greentech serves a broad professional audience: landscapers, arborists, municipalities, sports field managers and contractors. The company combines import and sales with hire, on-site service, maintenance and a national service partner network. The website needed to present all these propositions clearly under the banner “Echte Verbinding” (True Connection).

Client goals: A professional website that presents the full machine range per import brand, maps the service and hire programme, and guides visitors towards a quote, demonstration or contact.

User insight: The audience consists of professionals looking for specific machines by brand, type or application. They want to find the right machine quickly, view specifications and get in touch for a test drive, on-site demonstration or hire.

2. A WordPress website built around import brands and service

Based on the client’s requirements, we built an extensive WordPress website with a clear structure around the three import brands and the service offering.

Import brand structure (“Echte Verbinding”): Clear navigation under the “Echte Verbinding” label with dedicated sections per import brand: GreenMech (wood chippers), Dragon Equipment (CR450/CR400/CR300 crushers, DS110 mist sprayer, LF1000 lifter, PB1000 mini dumper) and Hörger (athletics track cleaner KBR, artificial turf cleaners SKU 1200/1500/2100 Professional, artificial turf cleaner SKR). Each machine has its own product page with specifications and images.

Service partner network: Dedicated pages for the service programme, service partner locations and the option to become a service partner. GenG Greentech is actively building a national network with partners in regions including Utrecht, Groningen and Brabant.

Hire programme: A hire page with day rates and adjusted rates for longer periods. Including hire locations and the option to become a hire partner. With collection and delivery service.

Responsiveness: Fully responsive design that scales seamlessly from desktop to mobile — essential for professionals browsing machines on the go.

3. Content and conversion points for the professional market

The website is set up to guide visitors from different angles towards purchase, hire or contact.

References: A references page with client stories and videos from satisfied buyers such as Pendula Boomzorg and Kok-Dekker Hoveniers. Social proof straight from the field.

Service as a core value: An extensive service page that communicates GenG Greentech’s philosophy: “Everything revolves around service. That starts with the first conversation.” From advice and purchase through to aftersales, maintenance, lease and warranty.

News section: An active blog with updates on new deliveries, new partners in the network, demonstrations and product news.

About us / Our team: A personal team page with photo and introduction of Gert and Gisela de Bruijn, giving the family business a face.

Contact page: Clear contact details with showroom and workshop address (Liesbroekstraat 3, Wamel), phone number and email.

4. From importer to complete online platform

The website went live with all import brands, the hire programme and the service network in place. GenG Greentech now has a digital base that supports both direct sales and partner development online.

Tech stack:

• Platform: WordPress

• Theme: Custom configured

• Hosting: Externally managed

Extra features:

• Service partner and hire partner network with location pages

• References with video integration

• News section

• Team page

• Request an on-site demonstration

• An extensive product structure per import brand and machine category

Result

Genggreentech.nl is not a standard machinery dealer website, but a complete online platform that serves a family business with more than 15 years of experience on every front: import, sales, hire, service and partner development. The site presents the full brand portfolio clearly and supports growth of the national network. Exactly what you expect from an importer that puts “True Connection” at the centre of everything they do.