SEO & redesign Hypotheek Platform

HypotheekPlatform: Redesign and SEO for Rotterdam’s leading mortgage office

Hypotheekplatform.nl is the website of HypotheekPlatform, a 100% independent mortgage advisory firm based on the Aelbrechtskade in Rotterdam. The office compares more than 40 lenders, was named best office in the Rotterdam-Rijnmond region by Independer and scores 4.9 on Google based on 344+ reviews. After the strong SEO results we delivered for their sister company Expat Mortgage Platform, the same client engaged us for the same journey: a complete redesign, content optimisation and ongoing SEO.

The result: a fresh, conversion-focused website with a solid technical SEO foundation that grows in organic visibility month after month.

1. Applying a proven formula to a stronger brand

HypotheekPlatform already had a strong brand: years of experience, an excellent reputation and hundreds of satisfied clients. But the website no longer matched that level. The design was outdated, the blog content was unstructured and technical SEO limited organic growth.

Client goals: A professional, modern website that communicates the 100% independent character of the firm immediately, puts the extensive toolset (calculators, rate overviews, comparison tools) front and centre, and becomes organically findable on mortgage-related search terms in the Rotterdam region and nationally.

User insight: The audience includes first-time buyers, movers, entrepreneurs/freelancers and temporary workers looking for a mortgage. They want to quickly calculate what they can borrow, understand which mortgage types exist and book a free appointment. Trust via reviews and independence is decisive.

2. A complete redesign focused on tools and conversion

We renewed the full website design with a modern, professional look that matches the calibre of the firm.

New homepage: A restructured homepage that communicates the core message immediately: 100% independent, 40+ lenders, client score 4.9. Followed by a tools section with four independent calculators, a 4-step process visualisation, client videos, FAQ and contact form.

Independent tools: Prominent presentation of all calculation tools: maximum mortgage, monthly costs, remortgage calculation, mortgage savings check, rent or buy, converting interest-only mortgages, mortgage rate overview and energy comparison. These tools are both conversion elements and SEO landing pages.

Trust signals: Trustindex Google Reviews (344+ reviews, “Excellent” rating), client video testimonials, a scrolling lender logo bar (30+ logos), the Independer “Best Office 2017” badge and key statistics (100% independent, 98% recommend us, client score 4.9).

Extensive page structure: Dedicated pages for every mortgage type (annuity, linear, interest-only, bank savings, investment, hybrid, credit, life, savings), audiences (expats, entrepreneurs/directors/freelancers, temporary workers), purchase schemes (Koopgarant, Koopcomfort, Koopstart, starter interest schemes, guarantees) and informative sections (mortgage glossary, maintenance/saving, rent or buy). A large internal linking structure that builds SEO value.

Responsiveness: Fully responsive design, optimised for mobile and tablet.

3. Content optimisation and technical SEO

As with Expat Mortgage Platform, we ran a full content audit and technical SEO optimisation.

Blog audit: All existing blogs were reviewed for quality and relevance. Irrelevant or outdated content was removed; valuable articles were fully rewritten and optimised for search intent, structure and internal linking.

Technical SEO: Full technical optimisation: site structure, meta titles and descriptions, heading hierarchy, internal linking, schema markup, load speed and crawlability.

Ongoing SEO: We run an ongoing SEO strategy with monthly optimisations, new content creation and monitoring of rankings and traffic. Organic growth is consistent and measurable.

4. Proven formula, proven results

The client chose us based on the results at Expat Mortgage Platform (from 2 to 20+ clicks per day, from position 18.6 to 6.4) and now sees the same upward trend at HypotheekPlatform.

Tech stack:

• Platform: WordPress

• Theme: Custom redesign

• Reviews: Trustindex (Google Reviews)

• Client portal: HD Connect integration

• Hosting: Externally managed

Extra features:

• Eight independent calculation tools and comparison tools

• Trustindex Google Reviews widget (344+ reviews)

• Scrolling lender logo bar (30+ logos)

• Client video testimonials

• 4-step process visualisation

• Extensive FAQ section

• Team page

• “Look inside” page

• Instagram feed integration

• WhatsApp integration

• Downloads page

• Careers page

• Mortgage glossary

• Client portal (HD Connect)

• A news section

Result

Hypotheekplatform.nl is not only a redesign, but a complete transformation of online presence — delivered with the same proven approach that earlier delivered results for Expat Mortgage Platform. The website combines professional, conversion-focused design with a large information architecture and a solid SEO foundation that grows every month. Exactly what you expect when a client is so satisfied with the results that they engage you immediately for their second brand.